Concorrenza didn’t start as a competition business.

It started on TikTok.

We began by selling personalised plastic baubles. Then we moved into sweets. What we quickly realised wasn’t just that people loved the products — they loved the experience. They loved the live interaction, the suspense, the excitement of seeing what they’d get.

That enjoyment of “what if” became the turning point.

We saw how much people genuinely enjoyed the thrill of trying to win, the community feel in the comments, the shared excitement when someone hit something big — and that’s when Concorrenza evolved into a competition business.

What started small has grown into a live-driven, interactive competition platform built around energy, fairness and fun.

Today, we’re primarily live on TikTok hosting various interactive competitions such as:

• Balloon Pop
• Dealt or Not Dealt
• Pick a Door
• Envelope Games

We’ve built our brand around making competitions entertaining, transparent and community-focused. Every live is designed to be an experience — not just a transaction.

But we’re not stopping here.

We’re focused on scaling in the right direction — strengthening our systems, improving structure, and growing responsibly. Our long-term goal is to move into higher-value prizes, including easily insurable cars, so winners don’t always feel they need to take a cash alternative.

We want people to win prizes they genuinely want.

At our core, Concorrenza is about excitement, opportunity and building something bigger than just competitions. It’s about creating moments live on screen that people remember.

And we’re only just getting started.

Rebecca Daly

Paige Morton